Joint Study by Radial and CFI Group Reveals Key Factors Impacting Shoppers’ Omnichannel Fulfillment & Delivery Choices

More than ever, today’s discerning shoppers have the ability to balance cost, timing and convenience when choosing their order fulfillment and delivery preferences. Therefore, it’s imperative for retailers to meet these growing expectations.

In Spring 2016, Radial and CFI Group conducted a random survey of 500 shoppers to examine their preferences in cross-channel fulfillment and how various delivery options impact the customer experience. It also examined consumers’ feelings about credit card fraud and how those concerns impact their purchasing behaviors.

The results of the survey have produced several invaluable insights on consumers’ expectations, such as:

  • 78% of shoppers say in-store pickup is important, citing both time and cost savings as reasons for that importance
  • One-third of respondents would abandon their online cart and shop with a competitor if a specific delivery time was not provided
  • 87% of consumers are concerned with having their credit card data stolen

Get this report for valuable insight into the latest fulfillment and delivery requirements that retailers must meet in order to win the omnichannel commerce game.

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