2016 Annual Digital Commerce Study Webinar

BRP Study


On-demand Webinar

Presenters:
Jeff Neville, Vice President, Boston Retail Partners
Stefan Weitz, Chief Product and Strategy Officer, Radial

How do you most effectively engage with and sell to today’s “anytime, anywhere” consumers? It’s the question every retailer needs to answer in order to increase sales and improve customer loyalty in today’s omnichannel world.

To find out, Boston Retail Partners recently conducted a survey of the top 500 North American retailers to discover their digital commerce priorities and initiatives as they seek to provide customers with a seamless experience across channels. Its annual Digital Commerce Study, sponsored by Radial, reveals the approach retailers need to take to provide the personal, ubiquitous, and unified experiences today’s consumers expect.

Watch this webinar on-demand to learn the study’s findings, including insights from top retailers on their strategies for:

  • Leveraging a centralized order management platform and single, shared shopping cart for all channels
  • Personalizing the customer experience both in-store and online
  • Expanding their mobile capabilities to engage the vast majority of in-store shoppers who use their smartphones as a research tool
  • Unifying product, pricing, and inventory data across channels to create a transparent environment
  • Creating a seamless, flexible fulfillment process that offers customers a variety of pickup and delivery options